Orangetheory Fitness Top 100 NM Private Companies – Albuquerque Business First

In May, Albuquerque Business First revealed the companies that made our new Top 100 New Mexico Private Companies Awards.

Business First is highlighting a handful of companies that are new to the list this year.

Within two years, this woman-owned business introduced a fitness franchise to New Mexico and opened four different locations. Lorraine Higgins, owner of Orangetheory Fitness and a 2018 Women of Influence honoree, opened the state’s first Orangetheory Fitness studio in Albuquerque’s Westside in 2016 with only 300 members.

The franchise now has over 2,600 members spread across its three Albuquerque locations and one Santa Fe location.

"We started out three years ago with just one guy in an orange shirt. That was my husband," said Higgins. "Now we have almost 50 employees. Their mission is to deliver proven fitness results for a healthier New Mexico."

Orangetheory Fitness, a South Florida-based chain, has over 600 studios nationwide.

Higgins says that Orangetheory Fitness studios in New Mexico have raised over $14,000 for Augie’s Quest, a campaign dedicated to finding treatments and cures for ALS.

"We take our responsibility to pay our success forward very seriously," said Higgins. "We donate time and resources to many organizations and pay our team to participate in their fundraising events."

The local franchise supports Breast Cancer Awareness and is working this year to raise awareness for Orangetheory’s effort to reverse and cure Type II Diabetes, according to Higgins.

"Our initial plan was to build the New Mexico market with 4 studios, which we accomplished," said Higgins. "This year, we are focused on building our community."

Higgins says that the next step for Orangetheory Fitness is to develop its El Paso, Texas, market.

"Don’t worry, Rio Rancho and Los Lunas… we might be headed your way in the next few years," she said.

Top 100 honorees

The 2018 Top 100 Private Companies honorees, listed alphabetically.


The Top 100 Private Companies encompasses the top-performing independent companies, including wholly owned subsidiaries and nonprofits, that are based in New Mexico. Companies submitted their information by survey to be considered for The List of New Mexico Private Companies. The List is ranked by 2017 New Mexico revenue.

This new event will highlight the work of New Mexico’s private sector and will include lots of fun surprises and recognition, including the new Company of the Year Award.

Join us June 14 at the Albuquerque Convention Center as we celebrate the many companies thriving in New Mexico’s private sector.

The Top 100 New Mexico Private Companies Awards is sponsored by Bank of America and Meals on Wheels.

Orangetheory Fitness is No. 39 on Business First’s latest List of New Mexico Women-owned Businesses.

New Mexico Women-owned Businesses

Ranked by 2016 gross NM revenue

Rank Business name 2016 gross NM revenue 1 Bradbury Stamm Construction Inc. $174.76 million 2 ADC Ltd. NM $50.30 million 3 Grancor Enterprises Inc. $16.71 million View This List

Orangetheory Fitness has opened four studio locations in New Mexico between March 2016 and October 2017, according to local franchise owner Lorraine Higgins.

Source Article